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Who Killed the Gas Discount?

by Joel Velasco on May 24, 2010

You probably read here last week that we were all set-up to offer Washingtonians a 54-cent-per-gallon discount on gas tomorrow. After we hung promotional banners and were all geared up to educate drivers about sugarcane ethanol and the 54-cent-per-gallon import tariff, an unspecified “political” influence canceled our event. For DC area drivers, we were still able to honor our commitment to lower gas prices by offering a gas card giveaway. The response was overwhelming.

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You probably read here last week that we were all set-up to offer Washingtonians a 54-cent-per-gallon discount on gas tomorrow. After we hung promotional banners and were all geared up to educate drivers about sugarcane ethanol and the 54-cent-per-gallon import tariff, an unspecified “political” influence canceled our event. Read our news release for more information.

It’s a shame that open market competition and free speech—two fundamental American principles—don’t seem to apply in this situation, and media are starting to pick up on this story. Here's the story that just aired on WJLA here in DC.

While we are unclear who caused this sudden shift in plans, one thing is certain: consumers win when businesses have to compete in an open market, because competition produces higher quality products at lower costs. UNICA is determined to continue advocating for open market competition by encouraging Congress to end the 54-cent-per-gallon tariff on imported ethanol.

We sincerely apologize for any confusion or inconvenience this change of plans may have caused. For DC area drivers, we were still able to honor our commitment to lower gas prices by offering a gas card giveaway. The response was overwhelming.

If you missed out on this round, don’t worry. This gas discount was the first of many chances for giveaways and great prizes from SweeterAlternative. Follow us on Twitter and “Like” us on Facebook if you want to be the first to know about how you can win.

House Side Promotional Banner

Senate Side Promotional Banner

May 21st: Banners were hung promoting the discount, prior to Capitol Petroleum Group cancelling plans due to an unspecified “political” concerns.

Signs announcing the elimination of the promotion on the House side gas station. Signs announcing promotion cancellation at the Senate side gas station.

May 25: Where’s the discount? Consumers aren’t getting one but they’re paying for the U.S. ethanol industry’s…to the tune of $6 billion a year. If Americans want cheaper, more competitive fuel options, Congress should let the 54-cents-per-gallon import tax on ethanol expire this year.

copyright 2010 Brazilian Sugarcane Industry Association