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“How Sweet It Is” – Announcing the Winner of Our 54th Goal Contest

by Joel Velasco on Jul 09, 2010

As many of you know, we’re World Cup fanatics here at Sweeter Alternative. Our other passion of course, is sugarcane ethanol. A few weeks back we found the perfect intersection of the two by launching a one of a kind contest. Today we’re thrilled to announce the Grand Prize winner.

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As many of you know, we’re World Cup fanatics here at Sweeter Alternative. Our other passion of course, is sugarcane ethanol. A few weeks back we found the perfect intersection of the two by launching a one of a kind contest. The premise was simple – guess the player to score the 54th goal of the 2010 World Cup, and we’d send you and a guest on a seven day, six night trip to Rio de Janeiro for the city’s world famous annual Carnaval celebration. 54 is symbolic of the 54-cent per gallon tariff on imported ethanol, which limits American’s choice at the pump and contributes to higher gas prices.

Today we’re thrilled to announce the Grand Prize winner – Eddy L. from New York! Despite hundreds of entries, Eddy’s victory was decisive. The goal came early in Brazil’s match vs. the Ivory Coast – not only did Eddy correctly guess the player (Brazil’s Luis Fabiano), but he came within one minute of guessing the time the goal would be scored. We tip our hats and vuvuzelas to Eddy!

A former IT professional and marketing manager at IBM, Eddy (pictured below) is an avid soccer fan. To our surprise, he also knows a thing or two about ethanol. We caught up with Eddy for a quick Q&A, which you can read below.

EddyL.jpg

Congratulations Eddy! How did you hear about the 54th goal promotion?

I subscribe to UNICA’s online newsletter, so learned about the promotion by e-mail. I retired from IBM a few years ago, and I follow the ethanol industry closely as an investor.

How did you make your guess?

My wife and I followed the games closely and kept track of scores. I knew it would come down to Sunday or Monday that the goal would be scored, so as the weekend was approaching, we were on pins and needles. I chose Luis Fabiano because he was the first one to score for Brazil in the World Cup. I chose the 25th minute because it was halfway to halftime.

What was your reaction to winning?

My reaction was “how sweet it is.” I am elated to have won this contest.

Are you a big soccer fan? Who’s your favorite to win the World Cup?

I’m a very big soccer fan. I am originally a Haitian-American, and all Haitians are Brazilians when it comes to soccer! In Haiti, when Brazil is playing, the whole country stops working. Living here, I’ve sometimes taken a week of vacation just to watch the finals.

Spain is my favorite to win the whole thing. They are a top team. Mark my words – one of the Spanish players will get fouled in the box and score a penalty kick. [Editor’s note: Eddy picked Spain to even win well prior to their semifinal defeat of Germany.]

Have you traveled much? Ever been to Rio before?

As an ex-IBMer of 30+ years, I have done my tour of traveling and working with folks around the world, including Brazil. I have not yet been to Rio, but have heard lots about it and am excited to see it myself.

Have you decided on a lucky guest yet?

I will be bringing my partner in life, Joelle. She helped me keep track of the goals. She was also a bidder – she bet on one half of the game and I bet on the other half!

What are your hobbies and interests?

As an IT professional and marketing manager for 35 years at AT&T and then IBM, I took an early retirement 2.5 years ago. Now I focus on my personal portfolio management and closely following company strategies.

I am an avid soccer fan and have coached my two sons’ teams.

My other hobby is photography. I use my Nikon camera at family and friends affairs and then offer them a complete set of pictures of the event. Often the host is so busy that the pictures are new sights of things happening around them. I plan to take a lot of shots in Rio.

copyright 2010 Brazilian Sugarcane Industry Association