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Benefits of Sugarcane Ethanol to Hit U.S. Airwaves in new TV ads during ‘Indy 500’ telecast on ABC

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Sugarcane ethanol is a clean, renewable fuel that reduces greenhouse gas emissions by over 60% compared to gasoline and can save money at the pump. These are just a couple of the points made by various race drivers that compete with ethanol in the IZOD IndyCar Series, in two 30-second television ads that debut on Sunday, May 30, during the telecast of the 2010 Indianapolis 500 race.

The ads, produced for the Brazilian Sugarcane Industry Association (UNICA), feature sequences of short phrases with facts about sugarcane ethanol delivered by Indy drivers, including Ryan Hunter-Reay, Ana Beatriz, Takuma Sato, Davey Hamilton, E.J. Viso and the pole sitter for Sunday’s race, Helio Castroneves, a three-time Indy 500 winner. Since last year, UNICA has provided 100 percent fuel-grade ethanol for the IndyCar Series.

“For the first time ever, we are taking our message about sugarcane ethanol to national network television during one of the most prestigious sporting events in the world,” said Joel Velasco, UNICA’s Chief Representative in North America. “These commercials seek to educate American consumers about sugarcane ethanol and how it can benefit their pockets, the environment and the market, by promoting competition on and off the track,” Velasco added.

The ads were produced especially for this year’s 99th edition of the Indy 500, the main event in the IndyCar season. The two 30-second spots will appear during the race telecast on Sunday, May 30, on the ABC television network. UNICA plans to continue running television ads throughout the season.

To view the commercials, click on “I Compete” and “Cuts Emissions” or visit www.sweeteralternative.com/indy.

Media Contact

Ana Carolina Lessa
Public Affairs, North America
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